Designers have always been on the frontiers of progress, creating new products, services, and realities. While times and challenges change, the need for innovative solutions to difficult challenges remains constant. Let’s come together to envision the next 50 years. What will be the role of our profession moving forward into this period of transformation? What is the mindset that it will require? We’ve invited some of our friends, partners, and collaborators who have spearheaded this change to share their views with us. Speakers include Mauro Porcini, SVP & Chief Design Officer of PepsiCo and Francesco Zurlo, Deputy Dean and Head of Product Design Course, School of Design, Politecnico di Milano, and the conversation will be moderated by journalist Luca de Biase. The panel discussion begins at 19:30. Afterward, all guests are welcomed to partake in the dialogue over an aperitivo. Together, we hope to create a shared idea for the future.